When product evolves but your message doesn’t, buyers feel it. Deals slow. Expansion gets harder. Retention takes a hit.
I help early-stage, startups fix the story behind their growth so demos convert, customers understand you, and revenue moves again.
Fix the story before you scale the noise.
Services
Three ways to stop inconsistent messaging in customer conversations from stalling deals, and support GTM alignment.
GTM Narrative Check-Up
For founders who feel friction in deals and know their message isn't landing and need to know why quickly. We'll look at your recent demos and messaging, and I'll show you where buyers are getting confused and what to fix first.
GTM Narrative Stress Test
For founders with unpredictable pipeline or messy handoffs between teams. I'll dig into sales calls, product positioning, and business development messaging to find where your story breaks and rebuild messaging so deals flow again.
Narrative Alignment Retainer
For founders scaling toward the next stage who don’t want growth to drift.
I provide ongoing alignment across product, sales, and marketing so what you ship, say, and sell actually match.
Why founders call me
I provide strategic narrative guidance at one of these four critical inflection points:
01
Demos start stalling
Strong first conversations.
Then silence.
Buyers nod, but don’t move.
02
The product evolved, but the story didn’t
New features shipped.
Positioning never caught up.
Sales is improvising.
03
Each team explains value differently
Marketing promises one outcome.
Sales pitches another.
Product delivers something adjacent.
Buyers feel the mismatch.
04
The wrong accounts lean in
More meetings.
Lower close rates.
ICP clarity starts to blur under pressure.