Your product works.

Your messaging doesn't.

Your product works. Your messaging doesn't.

Your product works. Your messaging doesn't.


Early-stage startups need a story that holds—to scale clarity instead of confusion. I fix the messaging that’s costing you deals.

Early-stage startups need a story that holds—to scale clarity instead of confusion

Early-stage startups need a story that holds—to scale clarity instead of confusion. Let's fix the messaging that’s costing you deals.

GTM Narrative Check-Up

1 Hour (Analysis within 5 days) | $499

Messaging MiSalignment map

priority fix list

messaging recommendations


Most teams think they have a pipeline problem until they realize buyers never actually heard the value in the first place. Early signals get misread, the message gets fuzzy, and the story that once made perfect sense internally falls flat externally.


What I do


You submit three core assets—your deck, homepage, or sales materials—and complete a short diagnostic questionnaire. I review everything before our call. Then we spend 60 minutes together where I walk you through exactly where your narrative is breaking down and why it's costing you deals.


What you walk away with


  • 60-minute live diagnostic session where we review your materials together via screen share

  • One-page diagnostic summary with your top 3 misalignment points and specific examples

  • Priority fix list so you know what to tackle first

  • Quick wins you can implement immediately

  • Call recording + 48-hour email support


Best for


Founder-led teams who can feel friction in deals and want a fast, objective diagnosis of where their story is drifting—without committing to a full rebuild yet.


Most teams think they have a pipeline problem until they realize buyers never actually heard the value in the first place. Early signals get misread, the message gets fuzzy, and the story that once made perfect sense internally falls flat externally.


What I do


You submit three core assets—your deck, homepage, or sales materials—and complete a short diagnostic questionnaire. I review everything before our call. Then we spend 60 minutes together where I walk you through exactly where your narrative is breaking down and why it's costing you deals.


What you walk away with


  • 60-minute live diagnostic session where we review your materials together via screen share

  • One-page diagnostic summary with your top 3 misalignment points and specific examples

  • Priority fix list so you know what to tackle first

  • Quick wins you can implement immediately

  • Call recording + 48-hour email support


Best for


Founder-led teams who can feel friction in deals and want a fast, objective diagnosis of where their story is drifting—without committing to a full rebuild yet.



Most teams think they have a pipeline problem until they realize buyers never actually heard the value in the first place. Early signals get misread, the message gets fuzzy, and the story that once made perfect sense internally falls flat externally.


What I do


You submit three core assets—your deck, homepage, or sales materials—and complete a short diagnostic questionnaire. I review everything before our call. Then we spend 60 minutes together where I walk you through exactly where your narrative is breaking down and why it's costing you deals.


What you walk away with


  • 60-minute live diagnostic session where we review your materials together via screen share

  • One-page diagnostic summary with your top 3 misalignment points and specific examples

  • Priority fix list so you know what to tackle first

  • Quick wins you can implement immediately

  • Call recording + 48-hour email support


Best for


Founder-led teams who can feel friction in deals and want a fast, objective diagnosis of where their story is drifting—without committing to a full rebuild yet.

The fastest way to find out why your GTM narrative is breaking down

GTM Narrative Sprint

3-4 Weeks | $7,500

Full Narrative Diagnostic REPORT

Cross-Team Alignment GUIDE

Revised Messaging Framework

30-90 day stabilizatION plan

A deeper diagnostic across your entire revenue conversation

Your team is executing hard. Product is shipping. Sales is closing. Marketing is launching. But no one has time to step back and ask: Is the story underneath all this activity still holding together?


The Sprint shows you exactly where your narrative fractures between teams—and why it's costing you deals. Then we rebuild it so everyone is finally telling the same story.

 

What I do

Over 3-4 weeks, I analyze how your story shows up across every customer touchpoint: sales conversations, product language, your website, decks, support interactions. I interview your revenue-facing teams to understand how each describes your value versus how buyers actually perceive it. Then I map the inconsistencies and rebuild a narrative everyone can use.


 What you walk away with


  • Full diagnostic report showing exactly where your story fractures and why

  • Revised messaging framework with core narrative, value props, and team-specific talk tracks

  • Cross-team alignment guide so sales, product, and marketing finally speak the same language

  • 30-60 day stabilization plan with clear rollout strategy and success metrics

  • Two 90-minute working sessions where we build the framework together

  • 4 weeks of email support during implementation


Best for


Founder-led teams experiencing stalled deals, conflicting internal narratives, or inconsistent demo outcomes. You're ready for a full cross-functional diagnostic and narrative rebuild—not just surface fixes.

Your team is executing hard. Product is shipping. Sales is closing. Marketing is launching. But no one has time to step back and ask: Is the story underneath all this activity still holding together?


The Sprint shows you exactly where your narrative fractures between teams—and why it's costing you deals. Then we rebuild it so everyone is finally telling the same story.

 

What I do

Over 3-4 weeks, I analyze how your story shows up across every customer touchpoint: sales conversations, product language, your website, decks, support interactions. I interview your revenue-facing teams to understand how each describes your value versus how buyers actually perceive it. Then I map the inconsistencies and rebuild a narrative everyone can use.


 What you walk away with


  • Full diagnostic report showing exactly where your story fractures and why

  • Revised messaging framework with core narrative, value props, and team-specific talk tracks

  • Cross-team alignment guide so sales, product, and marketing finally speak the same language

  • 30-60 day stabilization plan with clear rollout strategy and success metrics

  • Two 90-minute working sessions where we build the framework together

  • 4 weeks of email support during implementation


Best for


Founder-led teams experiencing stalled deals, conflicting internal narratives, or inconsistent demo outcomes. You're ready for a full cross-functional diagnostic and narrative rebuild—not just surface fixes.

GTM Narrative OS

3-month min commitment | Starting at $4,500/month

Monthly Messaging Review

Cross-Team Narrative Calibration

Pre-Launch Messaging review

New Hire Narrative Onboarding KIT


Ongoing support to keep your story straight as you scale

Narratives don’t break overnight — they drift. New features, new hires, new markets… all of it pulls the story in different directions. Without a through-line owner, messaging fractures again within a quarter.

 

What I do


I become your narrative continuity owner. Every month, we meet to recalibrate your story as the business evolves. I review all new messaging before it ships, ensure teams stay aligned on shared language, and catch drift before it becomes expensive. Every quarter, we bring the whole revenue team together to reset the foundation.


What you walk away with


Monthly

  • 90-minute calibration session (review performance + set priorities)

  • Unlimited pre-launch messaging review (features, campaigns, collateral)

  • Async support via Slack/email for narrative questions

  • 24-48 hour turnaround on review requests


Quarterly

  • Half-day strategic alignment workshop with full revenue team

  • Updated messaging framework as product evolves

  • New hire narrative onboarding materials

  • Competitive positioning refresh


The result

  • Sales, marketing, product, and CS finally speak the same language

  • New messaging gets reviewed before it creates confusion

  • Sales hires ramp faster because the narrative is plug-and-play

  • You stop re-solving the same alignment problems every quarter


Best for


Founder-led teams scaling into complexity who need sustained narrative alignment as the company grows. You've fixed the foundation—now you need someone making sure it stays fixed.

Narratives don’t break overnight — they drift. New features, new hires, new markets… all of it pulls the story in different directions. Without a through-line owner, messaging fractures again within a quarter.

 

What I do


I become your narrative continuity owner. Every month, we meet to recalibrate your story as the business evolves. I review all new messaging before it ships, ensure teams stay aligned on shared language, and catch drift before it becomes expensive. Every quarter, we bring the whole revenue team together to reset the foundation.


What you walk away with


Monthly

  • 90-minute calibration session (review performance + set priorities)

  • Unlimited pre-launch messaging review (features, campaigns, collateral)

  • Async support via Slack/email for narrative questions

  • 24-48 hour turnaround on review requests


Quarterly

  • Half-day strategic alignment workshop with full revenue team

  • Updated messaging framework as product evolves

  • New hire narrative onboarding materials

  • Competitive positioning refresh


The result

  • Sales, marketing, product, and CS finally speak the same language

  • New messaging gets reviewed before it creates confusion

  • Sales hires ramp faster because the narrative is plug-and-play

  • You stop re-solving the same alignment problems every quarter


Best for


Founder-led teams scaling into complexity who need sustained narrative alignment as the company grows. You've fixed the foundation—now you need someone making sure it stays fixed.

Contact

Not sure where to start?

Most founders don’t come in asking for narrative work. They come in knowing something isn’t holding.

Book a 30-minute call and we'll dive into what's not working and figure out the best option.