Your product works. Your messaging doesn't.
Early-stage, startups need a story that holds—to scale clarity instead of confusion. I fix the messaging that’s costing you deals.
Early-stage startups need a story that holds to scale clarity instead of confusion. Let's fix the messaging that’s costing you deals.
GTM Narrative Check-Up
3-5 Days | $1,500
Fracture points map
priority fix list
messaging recommendations
The fastest way to find out why your GTM narrative is breaking down
Most teams think they have a pipeline problem until they realize buyers never actually heard the value in the first place. Early signals get misread, the message gets fuzzy, and the story that once made perfect sense internally falls flat externally.
What I do
Your team fills out a short questionnaire about how you describe your value today and sends me one core asset — your deck, homepage, or sales one-pager. I analyze everything ahead of time. Then we get on a 60-minute diagnostic call where I walk you through what I found and we review it together.
What you walk away with
A clear diagnostic of your current narrative
Analysis of specific points where value is getting diluted or lost
A prioritized plan and specific recommendations for what to fix first
Best for
Founder-led teams who can feel frction in deals and want a contained, objective diagnosis of where their GTM story is drifting.
GTM Narrative Stress Test Sprint
2-3 Weeks | $5,000-8,000
Full Narrative Diagnostic
Cross-Team Alignment Map
Revised Messaging Framework
30-90 day stabilizatION plan
A deeper diagnostic across your entire revenue conversation
Your team is busy executing. Product is shipping. Sales is closing. Marketing is launching. No one has time to step back and examine whether the story underneath all that activity still holds. The Stress Test Sprint shows you exactly where the story fractures between sales, product, and marketing, and why it’s costing you deals—and fixes it.
What I do
I analyze how your story shows up across your core materials including sales conversations, product language, your site, decks, and how each team communicates your product's value vs. how buyers perceive it. Then I map the inconsistencies and rebuild a version of the narrative everyone can actually use.
What you walk away with
A complete diagnostic across sales, product, and marketing
A clear map of where value gets described differently
Revised messaging aligned across teams
A 30-60 day plan to stabilize the narrative and stop drift
Best for
Founder-led teams experiencing stalled deals, conflicting internal narratives, or inconsistent demo outcomes and are ready for a full cross-functional diagnostic and narrative re-build.
GTM Narrative Alignment Retainer
Quarterly Engagement | Pricing Varies
Monthly Messaging Review
Cross-Team Narrative Calibration
Pre-Launch Story Checks
New Hire Narrative Onboarding
Ongoing support to keep your story straight as you scale
Narratives don’t break overnight — they drift. New features, new hires, new markets… all of it pulls the story in different directions. Without a through-line owner, messaging fractures again within a quarter.
What I do
I maintain narrative coherence as you grow — pressure-testing new messaging before it ships, aligning teams around shared language, and ensuring the story that worked last quarter still works this quarter.
What you walk away with
Shared language across sales, marketing, product, and CS
Messaging reviewed before it goes live
Quarterly recalibration as the product evolves
Faster onboarding for sales hires (the narrative becomes plug-and-play)
Best for
Founder-led teams scaling into greater complexity looking for sustained narrative alignment as the company grows.
Most founders don’t come in asking for narrative work. They come in knowing something isn’t holding.
Book a 30-minute call and we'll dive into what's not working and figure out the best option.