Build marketing that earns its seat at the revenue table

Strategy

Systems

Leadership

Exec Voice

content & editorial strategy

Buyer personas

Messaging & positioning guide

Editorial calendar + content roadmap

Creative campaign concept(s)

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Clarify your story, align your audience, and map a plan that connects content to pipeline

This engagement builds the narrative and editorial foundation your marketing needs: clear positioning, defined audience priorities, and a channel-informed plan for producing content that actually drives demand. I translate insight into strategy, turning your message, campaigns, and content into a cohesive engine your team can execute with confidence.

Sample Services

Executive interview (s) + strategic development
Audience, market, and competitor insight synthesis
Narrative positioning + messaging development
Creative campaign concepts + activation strategy
SEO/AEO directional guidance + search-informed content planning
KPI + measurement model tied to business goals
Editorial strategy, channel planning + distribution framework including repurposing approach for efficiency and scale

Content Systems & OperationAl excellence

Content operations gap analysis

Workflow map + governance model

Template + playbook package

AI prompt + system library

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Transform content chaos into a scalable, efficient, consistent operations

Content operations is the force multiplier that makes content sustainable. This engagement modernizes how your team creates, approves, and distributes content with workflows and governance that replace ad-hoc execution with predictable systems. I integrate AI and your existing tools so creation, approval, and promotion become repeatable. The result is a scalable engine that reduces bottlenecks, improves quality, and elevates your team’s performance.

Sample Services

Workflow design + content governance structure
Gap analysis of current people, processes, and tools
Recommendation of enhancements, efficiencies, or tooling (within your existing stack or vetted alternatives)
Template systems + playbooks for scalable production

Fractional CMO Leadership

Quarterly strategic plan

ExecutIVE + team insights report

Competitive landscape summary

Marketing performance dashboard

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Hands-on marketing leadership to guide strategy, align teams, and drive results

As your fractional partner, I provide structure, prioritization, and momentum. I work directly with your executive team to align strategy, sharpen operations, guide your team, and identify the highest-impact strategies and tactics. You get an embedded leader who brings clarity, improves execution, and ensures marketing is aligned with business goals.

Sample Services

Strategic planning + quarterly priority setting
Executive team + stakeholder interviews
Cross-functional alignment (Sales, CS, Product)
Team development, coaching, and workflow optimization
Campaign, content, and performance oversight
Competitor + market signal analysis
Input on budget planning
Board- and executive-ready reporting
Thought leadership + POV strategy

Executive Voice & Ghostwriting

Executive voice definition + style guide

Ghostwritten LinkedIn, articles, op-eds, and speeches

Custom AI prompts + templates to scale your voice internally

Thought leadership distribution + repurposing strategy

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Cut through the noise and become the voice your market trusts

Authority starts with a point of view your audience can instantly recognize. I'll help you define that voice, bring it to life through high-impact content, and codify it so your team can scale it without constant rewrites. The result is consistent, authority-building content with far less effort.

Sample Services

Executive voice development + style guide
POV definition + thought leadership strategy
Ghostwriting (LinkedIn, articles, op-eds, long-form essays, keynote scripts)
Custom AI prompt + template library to replicate your voice internally
Repurposing system for multi-channel amplification
Distribution + promotional framework
Optional confidential white-label writing

Contact

Strategic Direction Starts With One Conversation

Book a Reality Check

Is your marketing telling the story your business actually needs?

Book a reality check and we'll look at what's working, what isn't, and where your narrative, systems, and execution are out of sync.

No pressure. No consultant-speak. Just a free 30-minute conversation about your challenges and what your business actually needs to move forward.

Contact

Strategic Direction Starts With One Conversation

Book a Reality Check

Is your marketing telling the story your business actually needs?

Book a reality check and we'll look at what's working, what isn't, and where your narrative, systems, and execution are out of sync.

No pressure. No consultant-speak. Just a free 30-minute conversation about your challenges and what your business actually needs to move forward.

Contact

Strategic Direction Starts With One Conversation

Book a Reality Check

Is your marketing telling the story your business actually needs?

Book a reality check and we'll look at what's working, what isn't, and where your narrative, systems, and execution are out of sync.

No pressure. No consultant-speak. Just a free 30-minute conversation about your challenges and what your business actually needs to move forward.

Build marketing that earns its seat at the revenue table

content & editorial strategy

Clarify your story, align your audience, and map a plan that connects content to pipeline

Content Systems & OperationAl excellence

Transform content chaos into a scalable, efficient, consistent operations

Fractional CMO Leadership

Hands-on marketing leadership to guide strategy, align teams, and drive results

Executive Voice & Ghostwriting

Cut through the noise and become the voice your market trusts

How long does a typical engagement take?

How long does a typical engagement take?

How long does a typical engagement take?

Do you handle both strategy and execution?

Do you handle both strategy and execution?

Do you handle both strategy and execution?

How involved will I need to be in the process?

How involved will I need to be in the process?

How involved will I need to be in the process?

What types of companies do you work best with?

What types of companies do you work best with?

What types of companies do you work best with?

What if I’m not sure what I need yet?

What if I’m not sure what I need yet?

What if I’m not sure what I need yet?