48-Hour Creative Rescue
Delivered a high-stakes creative turnaround for an organization's first federal keynote, aligning narrative, visuals, and brand requirements within 48 hours under fixed timelines.
ORG TYPE
B2B SaaS Healthcare
Timeline
2 Days
Services
Creative Direction
Challenge
I assumed creative direction, re-centering the narrative for a federal audience, aligning visuals to internal and federal brand principles, and coordinating cross-vendor execution. I curated inclusive veteran imagery and guided final refinements to ensure clarity, authority, and cohesion without disrupting stakeholder confidence.
Solution
Delivered a federal-ready keynote that upheld reputational integrity, authentically represented veterans, aligned multiple brands, and successfully positioned the organization on a national stage.
Result
Led the creative re-direction to ensure reputational integrity remained intact, re-centering the narrative for a federal audience, aligning the messaging and visuals, and coordinating,design execution across vendors to ensure quality and impact of visions, mutual brand compliance, cohesion, and speed.
