When Creative Risk Pays Off

Discover how a cinema-grade, seasonal "Horror" campaign generated 1M+ impressions for a conservative B2B SaaS Health Tech firm averaging 200.

Client

B2B SaaS Health Tech

Timeline

1 Mont

Services

Creative Direction

Website

https://www.mediquant.com/scary-stories-from-the-dark-side-of-archival/

Challenge

In a risk-averse health tech category, the organization struggled to stand out on social—averaging just ~200 impressions per post. Leadership wanted to test whether a bolder point of view could resonate with buyers and inform future brand evolution without damaging credibility.

Solution

I created a serialized “IT horror stories” campaign, blending expert interviews with stylized, movie-trailer edits to elevate the brand’s voice. The series rolled out weekly on social media, driving traffic to a dedicated landing page, amplified by a themed paid media boost in a major industry publication.

Result

The campaign reached 1.1M+ organic impressions, increased engagement by 600%+, and confirmed that bold, narrative-driven storytelling could break through in a conservative B2B health tech category.

Contact

Before you scale, pressure test the story driving it.

Book a Free Reality Check

If revenue feels heavier than it should, let’s look at the story behind it.

You’ll get direct questions, honest feedback, and a recommendation grounded in what actually needs attention.

Contact

Before you scale, pressure test the story driving it.

Book a Free Reality Check

If revenue feels heavier than it should, let’s look at the story behind it.

You’ll get direct questions, honest feedback, and a recommendation grounded in what actually needs attention.

Contact

Before you scale, pressure test the story driving it.

Book a Free Reality Check

If revenue feels heavier than it should, let’s look at the story behind it.

You’ll get direct questions, honest feedback, and a recommendation grounded in what actually needs attention.