When Creative Risk Pays Off
Discover how a cinema-grade, seasonal "Horror" campaign generated 1M+ impressions for a conservative B2B SaaS Health Tech firm averaging 200.
ORG TYPE
B2B SaaS Health Tech
Timeline
3 Months
Services
Creative Direction
Challenge
In a risk-averse health tech category, the organization struggled to stand out on social—averaging just ~200 impressions per post. Leadership wanted to test whether a bolder point of view could resonate with buyers and inform future brand evolution without damaging credibility.
Solution
I created a serialized “IT horror stories” campaign, blending expert interviews with stylized, movie-trailer edits to elevate the brand’s voice. The series rolled out weekly on social media, driving traffic to a dedicated landing page, amplified by a themed paid media boost in a major industry publication.
Result
The campaign reached 1.1M+ organic impressions, increased engagement by 600%+, and confirmed that bold, narrative-driven storytelling could break through in a conservative B2B health tech category.
